CAN OF WINE
TOBA

TOBA

The TOBA project is Georgian wine in an aluminum can, developed for the European market.

The core idea is to introduce consumers to Georgia’s rich cultural heritage in a contemporary format.

Each can features a QR code that leads to a page dedicated to one of the country’s cultural landmarks. To explore the full heritage collection, consumers are encouraged to collect all TOBA cans.

Sector

Branding

Client

TOBA

Country

Georgia

Expertise

Strategy, Branding

TYPOGRAPHY

Aa

PrimaryBebas

The typeface was chosen for titles and headings

Aa

SecondaryFutura futuris c

With its wide, open letterforms and high x-height, it was used for smaller body text

COLOR PALETTE

  • / 232F5F
  • / EF5F5E
  • / FCBB48
большая картинкаТобабольшая картинкаТоба
большая картинкаТобабольшая картинкаТоба

A fusion of cultural storytelling, technology, and a contemporary product format

We developed a visual concept where each can represents a distinct element of Georgia’s cultural heritage — from architecture and art to history and craftsmanship. Illustrations and color schemes vary from release to release, forming a collectible series.

The design blends the minimalism of contemporary European aesthetics with recognizable Georgian motifs.