OLIVE OIL
MELANA

MELANA

The Melana brand produces olive oil in Greece.

The task was to create a bold and distinctive brand identity without relying on stereotypical olive branches or olives. For the client, the focus on illustration was especially important.

Sector

Branding

Client

MELANA

Country

Greece

Expertise

Logo, Packaging

Typografie

Aa

Basic fontLiberty Bold

For the title and headings

Aa

Auxiliary font Liberty Regular

For the text on the packaging

Color palette

  • / F1E2C1
  • / EE9D80
  • / 9FB5DE
  • / 78732E
  • / 9D986B
  • / 3D5F95
  • / F04E4D
  • / 3A3935
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ILLUSTRATION AS THE FOUNDATION OF THE VISUAL LANGUAGE

For the Melana brand, we created a visual language that breaks away from traditional category codes and reveals the product's origins through illustrations that are lively, emotional, and human.

The design is built around an olive-harvesting scene, conveying the atmosphere, culture, and handcrafted nature of production in a simple, contemporary form.

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