M&M DOCUMENT PREPARATION

M&M DOCUMENT PREPARATION

M&M is a company that helps professionals and entrepreneurs obtain talent visas, business visas, and relocate to the United States. They support clients through every stage, from assessing their chances and preparing documents to relocating and acclimating to the country.

Sector

Advertising

Client

M&M

Location

USA

Target audience

Russian-speaking

GOALS

  • 1 Generate leads via the website and Instagram (consultation requests for talent visas and relocation to the U.S.)

WHAT WE DID

From August to October 2025, we launched 15 advertising campaigns with different objectives:

  • 1 Website lead generation — focused on consultation requests. Direct message campaigns in Instagram were used to generate inquiries directly within the platform
  • 2 Instagram traffic — to warm up the audience, increase engagement, and drive leads
  • 3 We used short-form videos and banners highlighting the benefits of talent visas and all-inclusive pricing

RESULTS

Despite the complexity of the niche, the campaign delivered strong lead generation at an efficient cost per lead.

  • Leads generated

    498 Instagram

  • Leads generated

    1126 Website

  • Cost per lead

    $4,20 Instagram

  • Cost per lead

    $31,60 Website