Play Create Eat

Play Create Eat

Play Create Eat is a family space in Dubai, designed to help children develop through play, creativity, and healthy habits, while supporting parents as well. Its mission is to foster a child’s growth across all areas: physical, cognitive, and emotional.

Sector

Advertising

Client

Play Create Eat

Country

UAE

Audience

Dubai

Project Goals

  • 1 Build an audience and drive inquiries via Instagram and WhatsApp before and after launch
  • 2 Increase brand awareness among parents

What we did

We started working with the project at the pre-launch stage. From March 20 to July 31, 2025, we ran 8 campaigns with different goals

  • 1 Drove traffic to Instagram and WhatsApp to generate inquiries for the launch and key services (birthdays, breakfasts, kids’ camps, etc.)
  • 2 Ran reach campaigns to warm up the audience, build awareness, and grow followers
  • 3 Tested multiple creatives, including banners, Reels, and video teasers featuring brand elements, club spaces, and launch offers

Results

The goal was achieved — the client now has a steady flow of inquiries and an engaged audience for the year ahead.

  • New followers

    5324 Instagram

  • Leads

    1126 Instagram & WhatsApp

  • Cost per follower

    $2,18 Instagram

  • Cost per lead

    $10,79 Instagram & WhatsApp