E-commerce

E-commerce

Аn entrepreneur, e-commerce expert, business consultant, and creator of an educational course on launching a business on Shopify.

Sector

Personal branding

Country

Russia

Market

United States

CLIENT’S GOAL

Her goal was to strengthen her professional profile for the international market, increase trust in her expertise, and build a more visible public presence that would support new career opportunities and collaboration with a global audience.

  • Build a professional positioning strategy that highlights her expertise and practical experience
    1

    Build a professional positioning strategy that highlights her expertise and practical experience

  • Increase media visibility in the U.S. market and strengthen her presence in the international information space
    2

    Increase media visibility in the U.S. market and strengthen her presence in the international information space

  • Attract new collaboration opportunities in the U.S. and global markets
    3

    Attract new collaboration opportunities in the U.S. and global markets

  • Increase the investment appeal of her personal profile and build trust among investors and partners
    4

    Increase the investment appeal of her personal profile and build trust among investors and partners

STRATEGY WE PROPOSED

WE DEVELOPED A COMPREHENSIVE PROMOTION STRATEGY THAT INCLUDED:

  • MEDIA PRESENCE

    • Prepared and published an article in an international media outlet featuring Ekaterina’s expert commentary.

    • Positioned Ekaterina as both an expert and entrepreneur: someone who not only works on projects, but also systematically teaches others.

    • Highlighted her educational work separately, which helped strengthen her image as a professional who can share knowledge and has first-hand expertise in the niche.

    MEDIA PRESENCE

  • PACKAGING HER METHODOLOGY

    • Turned Ekaterina’s practical experience into a more structured expert product, strengthening trust in her as a specialist.

    • Transformed her hands-on expertise into expert material that could be referenced and used as proof of credibility.

RESULT

THE WORK TOOK SEVERAL MONTHS AND LEAD TO CHANGES IN THE CLIENT'S PROFESSIONAL TRAJECTORY:

  • EXTENSIVE MEDIA COVERAGE

    We produced and published a series of articles in domestic and international media that highlighted the client’s expertise, raised its public profile, and helped establish a strong professional presence in the international market.

  • EDUCATIONAL PRODUCT

    Ekaterina’s positioning as the creator of an educational product and an expert who not only works in this niche but also systematically shares her knowledge has been strengthened.

  • ENTERING THE US MARKET

    Entry into the US market and expansion of work with an international audience have been ensured.

  • STRONG PERSONAL BRAND

    A strong personal brand has been established for an e-commerce expert, with a clear positioning for the international market.