WINE & SPIRITS
BEBU

BEBU

Badagoni approached us to design a label for a new product launching in the German market under the BEBU brand.

The goal was to create a visual concept that reflects the wine’s Georgian heritage while feeling natural and appealing to a German audience.

The result is a distinctive, modern identity that balances authenticity with a contemporary look.

Sector

Branding

Client

Badagoni

Country

Georgia

Expertise

Strategy, Branding

TYPOGRAPHY

Aa

PrimaryMorganite

Used for titles and headlines

Aa

SecondaryPoppins

With its wide, open letterforms and high x-height, it was used for smaller body text

COLOR PALETTE

Основной

  • / 2E3348
  • / F48B7F

Вспомогательный

  • / D0D2D3
  • / 3C383D
  • / 231F20
большая картинка BEBUбольшая картинка BEBU
большая картинка BEBUбольшая картинка BEBU

FOCUSED ON ORIGIN, EXPRESSED THROUGH MINIMAL TYPOGRAPHY

The BEBU brand received a visual identity that acts as a bridge between Georgia and Germany — conveying the essence of Georgian wine in a form that resonates with a European audience.

The project also reinforced Badagoni’s positioning as a producer capable of delivering products that meet international standards in both quality and design.

логотип BEBU 2логотип BEBU 2